How to choose skin care products? (Agony at the counter)

24.10.09 / Uncategorized / Author: admin

Many of us are familiar with agony at the counter with countless jars and the tubes with the skin care products. Attractive jars, big names, advertising phrases, tempting smells and… very different prices. What should we do to end our doubts and choose the right products? Speak to a salesman, ask a beautician, perhaps read an article in a magazine or look for the information on the Internet?  Perhaps try a sample on the back side of hand in order to make sure that the cream is pleasant enough?

So how should we choose skin care products, and why is it so important to choose the right one?

Very often we simply put our trust in the salesperson on the other side of the counter. For some bizarre  reason we  believe that the person who stands behind the counter is the leading authority  about our skin and skin care products. In many cases, the salesperson has no training whatsoever. In other cases, they are well trained about the product, but have no knowledge of skin physiology . 

Aren’t’ you so tired of advertisements full  of young beautiful women making us feel guilty because we have a wrinkle? Sleek beauties asking - Do you want look like me? It’s so simple – just buy this cream (oil, serum) and you will get your beauty back and even more!!

A Beautician’s role and salary depends on how much will they sell to you. We all know this but because we gave them power to make our decisions for us, how can we disagree with “professional” opinion!

Everybody wants to be beautiful and  have a healthy skin. We are all tired of this agony at the counter trying to choose the “right one” product. That’s exactly why we started Individual Formula!

Individual formula (www.individualformula.com) skin care line consists of prefabricated bases of main products you use on the daily basis. When you fill up the Questionnaire (interactive diagnostic tool) you will get the list of active ingredients that is suitable for your skin now. Those ingredients will be then added to skin care bases that are chosen by you and sent to you. The result – is unique solution for your skin, tailor made skin care products. Every time you return to Individual Formula – start from the Questionnaire – for skin re-evaluation and possible update to your Individual formula!